• Source:JND

The recently concluded 19th edition of the Indian Premier League (IPL) witnessed a lot of controversy, and one of the massive taking point was the growing trend of players, their families, broadcasters and even match officials creating social media reels during the tournament.

During the tournament, Jagran New Media reported that the IPL governing body BCCI had started tightening its rules around social media activity. There were claims that a commentator was stopped from shooting a video near a team’s dugout, while a player was reportedly advised to reduce the amount of content he was posting online. The board had also issued an advisory that mentioned concerns about possible security risks, including “honey traps.”

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Devajit Saikia on BCCI's social media policy

However, BCCI secretary Devajit Saikia has made it clear that the board is not against social media content. Speaking to Hindustan Times, Saikia said the game has to evolve with changing times and accept new trends.

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“Personally, I am not bothered by it because technology and social media are now a part of everyday life,” Saikia said. “When the IPL started in 2008, nobody imagined the influence social media would have. But things have changed and we have to adapt.”

At the same time, he stressed that there must be limits. According to Saikia, content creators cannot be allowed to enter restricted areas or interfere with team activities.

“We have no issue with social media, but people cannot enter team meetings, team buses or other restricted zones where they are not authorised to be,” he explained.

Saikia said the BCCI’s main objective is to ensure that social media activity remains within the rules set by the tournament.

“We only want to make sure that social media does not cross certain boundaries. Content creation will continue to grow, but everyone must follow IPL protocols,” he added.

Why BCCI issue an advisory for social media?

The BCCI secretary also revealed that the advisory was issued after the board’s Anti-Corruption Unit noticed several minor violations that could have become bigger problems in the future.

“Our anti-corruption team identified a few small issues that had the potential to turn into major controversies. We wanted to address them early. After receiving reports about certain protocol violations, we decided to issue advisories to prevent any possible misconduct during the IPL,” Saikia said.


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