- By Prateek Levi
- Thu, 03 Sep 2026 05:28 PM (IST)
- Source:JND
Xiaomi has made its debut at IFA 2026 in Berlin, and the company has brought a rather large showcase with it. Its exhibition covers more than 3,300 square metres, making it Xiaomi's biggest standalone exhibition outside China so far.
More than 380 products are on display, covering everything from smartphones and smart home appliances to electric cars. But instead of treating these as separate product categories, Xiaomi is using the event to show how they could work together under its "Human × Car × Home" ecosystem.
The idea is fairly simple. Xiaomi wants your phone, car and home appliances to share information and work together when needed. AI is being used to make that happen.
"Europe is an important market in Xiaomi's global strategy," said Xu Fei, CMO of Xiaomi. He also confirmed that Mijia is expanding across Europe, while Xiaomi Auto is expected to enter the European market in 2027.
Xiaomi shows what its Human × Car × Home ecosystem can do
The IFA exhibition is split into three sections: AI Tomorrow, AI Today and the Human × Car × Home product portfolio.
AI Tomorrow is where Xiaomi is showing off its more futuristic ideas. The main attraction here is the Xiaomi Vision Gran Turismo, an electric hypercar concept developed for the Gran Turismo franchise.
The car is not being presented as a production model. Instead, Xiaomi is using it to explore what could be possible with future car design, aerodynamics and digital technology. Its design includes an Active Wake Control System, while the cabin has been designed around what Xiaomi calls a "Racing on a Sofa" concept. There is also a ring-shaped Xiaomi Pulse assistant inside.
AI Today is a little more practical. Here, Xiaomi is demonstrating how its existing products can work together in everyday situations.
One example involves a driver heading home. The system can use information such as the time, location and weather to prepare the home before the person arrives by adjusting things such as the lights and air conditioning.
In another demonstration, a user simply asks to print a recently taken photo. Instead of manually selecting different devices, the connected products can work together to complete the request.
Xiaomi is also showing situations where lights, curtains and temperature settings can change depending on what someone is doing, such as reading.
The third section brings together more than 380 products from seven categories, including cooking and food storage, home cleaning, air management, entertainment, security, personal devices and smart mobility.
Xiaomi's connected device numbers continue to grow
Xiaomi is also using IFA to put some numbers behind the size of its ecosystem.
The company says its smartphone shipments have stayed among the world's top three for 24 consecutive quarters. Its tablet shipments have ranked fourth globally for nine straight quarters in the top five, while its wearable band shipments rank second worldwide.
The company's wider AIoT ecosystem has more than 1.1 billion connected devices globally. This figure does not include smartphones, tablets and laptops. Xiaomi says these devices serve more than 175 million users and households.
Its car business has also grown quickly. Xiaomi Auto has delivered more than 700,000 vehicles in mainland China since its first deliveries in March 2024. The Xiaomi YU7 also received more than 240,000 locked-in orders on its first day in 202.
Xiaomi wants AI to interact with the real world
Xiaomi's pitch around AI is not limited to chatbots or assistants answering questions.
The company believes AI can become more useful if it understands what is happening around a person and can coordinate different devices to get something done.
That is where the Human × Car × Home ecosystem comes in. A smartphone can provide information about the user, a car can provide information about a journey, while smart home devices can respond to what is happening at home. Xiaomi wants AI to bring these pieces together.
Of course, the company says this should happen with the user's permission and control.
Behind this system is Xiaomi's work in AI, software and hardware. The company has been developing its own large AI models, with recent projects including MiMo-V2.5-Pro, Xiaomi Miloco and Xiaomi Miclaw.
Xiaomi is also putting more emphasis on its manufacturing operations. It currently has smart manufacturing facilities covering smartphones, cars and home appliances in mainland China.
Its smartphone factory has an annual production capacity of around 10 million flagship smartphones. The Xiaomi Smart Factory in Wuhan has 46 laboratories covering research, production and validation.
The company says its air conditioner production line can produce one unit every 6.5 seconds at peak speed.
Xiaomi is even testing humanoid robots in its factories. At the Xiaomi Auto factory, the company says robots working on tasks such as tightening nuts improved their success rate from around 90 percent to 98 percent over four months.
The company is also continuing to develop its own chips. Its work includes computing architecture and NPUs, with a focus on areas such as on-device AI, performance and power efficiency.
The Xiaomi 18 Fold is one of the products being shown at IFA with this technology. It is the company's first flagship smartphone powered by the next-generation Xiaomi XRING O3 chip.
Xiaomi brings SU7 and SU7 Ultra to Berlin
Cars are a major part of Xiaomi's IFA presence this year.
Alongside the Vision Gran Turismo concept, Xiaomi is showing the new-generation SU7 and the SU7 Ultra.
The SU7 is being positioned as a sporty electric sedan that is closely tied into Xiaomi's software ecosystem. Its HyperOS integration is designed to let the car communicate with the user's other Xiaomi devices and smart home products.
The SU7 Ultra is the more performance-focused model. Xiaomi's motorsport development has also been tested at the Nürburgring Nordschleife, where the production SU7 Ultra set the official record in the Electric Executive Car category in April 2025.
For European buyers, the bigger news is that Xiaomi Auto is planning to enter the region in 2027, with Germany included in its plans.
Mijia gets a bigger push in Europe
Xiaomi is also expanding Mijia across Europe.
The smart home brand now covers more than 2,000 products across over 130 categories. These include everything from household appliances to other connected home products, all tied into Xiaomi's wider ecosystem.
The Xiaomi Home app acts as the central point for compatible Mijia products. Users can manage their devices from one place, while compatible products can also work together in different household situations.
Xiaomi says the focus is gradually moving away from simply connecting appliances to making them work together more naturally.
Design is another part of the Mijia push. The company uses its "Alive" design philosophy across the range and says its products have picked up more than 500 international design awards.
With Mijia expanding across Europe and Xiaomi Auto arriving in the region in 2027, Xiaomi is effectively trying to bring all three parts of its ecosystem to the same market.
More R&D spending is planned
Xiaomi says it expects to spend more than EUR 24 billion on research and development between 2026 and 2030.
The money will go towards areas such as AI, operating systems, chips, electric vehicles, robotics and smart manufacturing.
The company's larger plan is to use the same underlying technologies across different products. Rather than having a phone, car and home appliance that simply happen to come from the same company, Xiaomi wants them to share software and AI capabilities and work together when it makes sense.
IFA 2026 is essentially Xiaomi's way of showing what that approach looks like today, while giving a glimpse at where the company wants its ecosystem to go next.