- By Prateek Levi
- Fri, 22 May 2026 02:36 PM (IST)
- Source:JND
Apple India has rolled out a new chapter of its “Great Ideas Start Here” campaign, this time centred around students building apps, businesses, and side projects while still in college. Instead of focusing on startup founders in corporate offices, the campaign stays closer to campus life, showing students working out of hostels, shared flats, and classrooms while trying to turn ideas into actual products.
The campaign features three students, Gaurav, Ananya, and Kabeer, and follows the kind of work that has become increasingly common among younger founders today. Coding after classes, switching between assignments and presentations, testing apps late at night, and managing projects with small teams or sometimes alone.
Kabeer is shown building and testing a payment app while using AI tools as part of the workflow. Ananya balances college with a sustainable kitchenware brand, handling presentations, editing work, and content creation alongside regular coursework. Gaurav, meanwhile, built a medical emergency app called Fast Aid in 13 days before eventually releasing it on the App Store. He later went on to become a Distinguished Winner in the 2025 Swift Student Challenge.
The campaign comes at a time when more students in India are experimenting with startup ideas much earlier than before. A lot of that work now begins from laptops in hostel rooms rather than formal office spaces, especially in areas like apps, creator-led businesses, and small online brands.
MacBook Air and MacBook Pro remain at the centre of the campaign’s setup, particularly across coding, editing, multitasking, and productivity-related work. The latest MacBook Air models come with Apple’s M5 chip, Wi Fi 7 support, and 512GB starting storage, while the MacBook Pro lineup continues to target heavier creative and professional workloads.
The campaign also spotlights a number of functions and applications that are often employed by students and content creators in their workflows, among which include:
A long-lasting battery that enables you to work your way through classes, travel, and prolonged periods of time spent working.
Multi-tasking capabilities provided by stage manager and window tiling.
AI-based workflows with ChatGPT compatibility and generative AI applications like Gemini.
Editing and design applications like Final Cut Pro and Pixelmator Pro.
Productivity software like Google Workspace, Microsoft 365, Goodnotes, Notability, and Slack.
The campaign will be launched via short-filmed digital movies on social media channels, with full-length movies being introduced later during the school year.