For Gaurav Gupta, Paris was never just another fashion capital. He first visited the city early in his career and remembers how heavy its legacy felt back then. This was where so much of fashion history had been made, and he often wondered whether his own work could ever find a place in it.
That question started to get an answer when the label showed at Paris Haute Couture Week for the first time. It returned the following season, and the one after that, and each trip pulled the brand a little closer to the city.
By the time Gupta presented his Shunya collection here in 2023, he had made up his mind. He wanted a space in Paris that would stay open long after the couture shows packed up.
That plan is now real. The house is opening its first permanent Paris showroom on 5 October 2026 at 6 Rue Jean Goujon, in the 8th arrondissement, right on the city’s famous Golden Triangle.
The showroom covers 300 square metres inside a 1930 building by French architect Charles Lemaresquier. Gupta says the building’s strong personality is what won him over.
Rather than covering it up, the team has worked around it, adding Indian handcraft, artworks and furniture pieces he designed himself. The result is a space where old Parisian architecture and Gupta’s design language sit side by side.
Running the new Couture Salon is Jean-Paul Cornut, who has spent more than ten years in Parisian haute couture. He was previously Haute Couture Director at Elie Saab, and his job now is to grow the salon into a lasting base for the house in Paris.
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For Gupta, the biggest change is time. Until now, the couture only lived in Paris for a few busy days each season. With a permanent space, the team can slow down and spend real time with the garments and the clients who wear them, and let new ideas come out of those conversations.
He believes couture shouldn’t be hurried. A lot happens between the first sketch and the finished piece, and he feels the bond with the wearer deserves the same patience.
Gupta also sees the showroom as a milestone for Indian fashion as a whole. Over the past few years, his house has worked to win Indian creativity a seat in the global couture conversation. A permanent Paris address shows that this is a long-term commitment, not a passing visit.
In his words, the journey has gone from bringing a collection to Paris, to building relationships there, to finally having a place where the work can stay and keep growing. He has pictured this space for years, and he says he can’t wait for people to see what comes out of it next.