CJP Protest: How PM Modi's Instagram Reels Helped Reach Out To Gen Z | Explained

Jagran Correspondent, New Delhi | Throughout the paper leak movement, both the government and the BJP felt a lack of communication with Gen Z. What began as a satire on the Cockroach Janata Party's Instagram page would, no one imagined, escalate into a major movement within two months.

PM Modi Takes Charge

Prime Minister Narendra Modi came forward and took charge to established a dialogue with Gen Z by posting a reel on Instagram. Gen Z also liked the Prime Minister's new avatar, and his Instagram following increased by over 1 million within 24 hours.

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PM Modi, who has been a keen user of technology since the beginning of his political career, is active on all internet media platforms, including Facebook, WhatsApp, YouTube and X, and has a large following.

 

 

 

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A post shared by Narendra Modi (@narendramodi)

PM Modi has also been on Instagram since 2016. However, no dedicated reel was uploaded for Instagram. While most Gen Zs are active only on Instagram, a senior official said that these Gen Zs don't listen to long speeches, watch long videos, or read newspaper articles or advertisements. They express their views and communicate with each other through short Instagram reels. Through these Instagram reels, youth are connected with each other during the paper leak protest and were successful in creating a nationwide atmosphere for Education Minister Dharmendra Pradhan's resignation.

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Youth who reached Jantar Mantar also proved that they can move beyond social media and lead ground-level protests. Following the large number of Gen Zs present during the Parliament March on July 20 and their persistence at Jantar Mantar in the heat and humidity, Prime Minister Modi established a direct dialogue with them on Thursday by posting a Reel on Instagram, in which he announced the enactment of strict laws against paper leaks and punishment for the culprits.

PM Modi's Reels Get Huge Response From Gen Z

Addressing Gen Z friends, he extended a hand of friendship and assured them of streamlining the entire examination system. This reel was viewed and liked by over 30 million people.

Following the encouraging and positive response from youth, the Prime Minister thanked him by making a reel on Friday. This too was viewed and liked by over 9.3 million people.

Instagram was flooded with reels linked to the Prime Minister's short videos, which were also liked by millions. The government, and especially the Prime Minister, is preparing to further expand this dialogue with Gen Z.