• Source:JND
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Bollywood actor Shahid Kapoor is gearing up to entertain audiences with his upcoming film O Romeo and is currently busy with its promotions. During a recent podcast appearance with Prakhar Gupta on his YouTube channel, the actor shared candid views on the current state of Hindi cinema and the way films are being marketed. Shahid remarked that Bollywood is not producing enough quality films and criticised the growing reliance on manufactured marketing strategies. He explained that an artist who seeks an honest and authentic reaction from the audience often does not align with artificial PR-driven publicity.

While acknowledging that marketing is essential for any film, Shahid emphasised that there needs to be a balance, questioning how much promotion is necessary and where it crosses the line into being excessive or misleading.

Shahid Kapoor said, "People don’t understand, but it’s a miracle of life — that a room full of people is actually clapping, whistling and acknowledging you, giving you status above their own. It’s a very beautiful thing. That’s why art is special. But when that purity starts to be disrupted, and something manufactured comes into it, it no longer feels the same."

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He further added, "See, the candle is burning from both ends. The audience is losing patience; their minds can’t focus. They need stimulation, they need breaks, because it’s a dopamine hit. The creators are doing the same to themselves, so when they try to focus and work, their ability to create is compromised. It’s not that the audience doesn’t want to watch films; it’s also that we are not making as many good films as we should. So it’s a two-way process."

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O Romeo is written and directed by Vishal Bhardwaj and produced by Sajid Nadiadwala under the banner Nadiadwala Grandson Entertainment. Based on Hussain Zaidi’s book Mafia Queens of Mumbai, the action thriller features an ensemble cast including Shahid Kapoor, Triptii Dimri, Nana Patekar, Avinash Tiwary, Tamannaah Bhatia, Disha Patani, Farida Jalal, and Vikrant Massey. The film is slated for a theatrical release on February 13.


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